04.06.1998

Late start

Summer Offensive ’98

A first contribution of £300 from one North London comrade this week was the result of several extra work shifts. Another sold a superfluous camera lens for £150, while a third made a start by raising £109 on a street stall. Highly commendable examples of the variety of methods comrades are using to fulfil their personal targets towards our goal of £20,000 by June 29.

However, our 15th Summer Offensive fundraising campaign is suffering from the ‘late start’ syndrome. Having reached half time, we are a long way from reaching half the target. An effective Summer Offensive campaign cannot be conducted as ordinary business. It means prioritising fundraising for a short period - namely the remainder of June - over and above all the other pressing tasks which I know you still have. Comrades, it is vital that you, personally, act now rather than later. Do not rely on others to provide the boost we need well before the June 29 deadline. The more money comes in, the more the momentum of the campaign grows.

The £1,136 raised in week four of the eight-week campaign brings the half-time total to £4,605, or 23% of the target. Pledges stand at £13,830, falling short by £6,170. However, a late start and a fast finish is not unusual. This weekend I shall be asking comrades to raise their personal pledges so we can get within reach of the target. We know how to raise the money, comrades. Let’s get busy.

Stan Kelsey