20.11.2014

Looks good!

Beauty is more than skin deep. But it helps, says Robbie Rix

“Congratulations on the new, colourful Weekly Worker,” writes comrade EW. “While the case could be made that it’s a bit of a waste of money, doesn’t it look good?!” And, to show how much he appreciates it, EW encloses a cheque for £100!

In fact I don’t think it’s a “waste of money” by any criteria - even if you think that making things “look good” falls into that category. But if an attractive appearance leads to more readers - and in theory it ought to - then no money will be lost in any case. We only have to sell an extra 50 copies a week to break even.

Another reader who sent us a cheque this week was JC - for £50. On top of that we had two PayPal donations - £20 from FG, which was added to his subscription, and a sizeable £40 from MD. They were among 3,097 online readers last week (by the way, when it comes to readership by country, the US has been relegated to second place for the first time in a while, behind the UK). Then there were three standing order donations - thanks to MM, DW and JP.

All that takes our total to £921. But there are only 10 days left to get the extra £829 if we are to reach our £1,750 target. So if you happen to have a few pounds to spare, you know what to do!